How to Read Expiration Dates on Bulk Candy and Drinks: A Retailer's Guide
By GoGross - Grossist inom konfektyr, snacks dryck och livsmedel | Published: 2026-08-31
Category: How-to Guides
Learn how to interpret expiration dates on bulk candy and beverages, manage inventory effectively, and ensure product quality for your customers.
Quick answer
To read expiration dates on bulk candy and drinks, first identify whether the package uses a 'best before' date (quality indicator) or an 'expiration date' (safety indicator). Then, check the product's specific storage requirements, as proper storage can extend shelf life. Finally, implement a first-in, first-out (FIFO) inventory system to ensure older stock sells first, minimizing waste and maximizing freshness.
As a retailer, understanding expiration dates on bulk candy and drinks is crucial for maintaining product quality, ensuring customer safety, and managing your inventory efficiently. Misreading or ignoring these dates can lead to customer complaints, wasted stock, and even legal issues. This guide will walk you through the different types of date labels, how to interpret them, and how to apply this knowledge to your wholesale operations.
Whether you're stocking shelves with gummy candies, seasonal beverages, or energy drinks, knowing how to read and manage expiration dates will help you reduce waste and keep your customers coming back for more.
Understanding Date Labels: Best Before vs. Expiration Date
The first step in reading expiration dates is understanding the terminology. In many countries, including Sweden, the label 'bäst före' (best before) indicates the date until which the product retains its optimal quality, flavor, and texture. After this date, the product may still be safe to consume but may not be at its best. On the other hand, an 'expiration date' (sista förbrukningsdag) is a strict safety date, typically found on perishable items like dairy or meat, and consuming products past this date is not recommended.
For bulk candy and most beverages, you'll usually see a 'best before' date. For example, a product like Fini Wild Strawberries Halal 12x75g will have a best-before date that indicates when the gummies are expected to retain their signature chewy texture and fruit flavor. Similarly, a drink like Apotekarnas Julmust S.F 8x140cl will have a best-before date for optimal carbonation and taste.

- Always check the label to see if it says 'best before' or 'expiration date' – they have different meanings.
- For candy and drinks, 'best before' is about quality, not safety.
How to Locate and Decode Expiration Dates on Packaging
Expiration dates are usually printed on the bottom, side, or back of the packaging. On candy boxes, they might be on the bottom flap or the side panel. On beverage bottles or cans, they are often printed on the bottom or the neck. Look for a series of numbers and letters that may include a date in formats like DD/MM/YYYY or MM/YYYY, or sometimes a code that requires decoding.
Some manufacturers use a Julian date code (e.g., 135 means the 135th day of the year). If you're unsure about a code, contact your supplier or refer to the manufacturer's website. For example, the Patroner Hallon & Lakrits 200st pack might have a code that requires interpretation – don't hesitate to ask your GoGross representative for clarification.
- Use a magnifying glass if the print is small – it's better to be sure than sorry.
- When in doubt, contact your supplier for help decoding the date.
Shelf Life Considerations for Bulk Candy and Drinks
Bulk candy and drinks have different shelf lives depending on their ingredients and packaging. For example, gummy candies like Fini Wild Strawberries Halal 12x75g typically last 12-18 months when stored in a cool, dry place. Hard candies and licorice can last even longer. Beverages, especially carbonated ones like Apotekarnas Julmust S.F 8x140cl or energy drinks like Powerking Raspberry 250ml. 24st., usually have a shelf life of 6-9 months. However, these dates assume proper storage conditions – high heat, humidity, or direct sunlight can shorten shelf life significantly.
For products like Jozo Salt Med Jod 10x1kg, which is a pantry staple, the shelf life is almost indefinite, but it's still important to check for any date labels and store it away from moisture.
- Store candy and drinks in a cool, dry place away from sunlight to maximize shelf life.
- Check the packaging for specific storage instructions – some products may need refrigeration after opening.
Implementing FIFO: First-In, First-Out Inventory Management
To minimize waste and ensure customers always get fresh products, implement a First-In, First-Out (FIFO) system. This means placing newer stock behind older stock, so the older items are sold first. This is especially important for products with shorter shelf lives, like seasonal beverages or limited-edition candies.
For example, if you have Apotekarnas Julmust S.F 8x140cl from two different batches, always put the earlier batch at the front of your shelf. Regularly check your inventory for items that are nearing their best-before date and consider discounting them or featuring them in promotions to move them faster.
- Train your staff on FIFO principles to ensure consistency.
- Use shelf labels with dates to easily identify older stock.
Handling Expired or Near-Expired Products
When products reach their best-before date, you have a few options. For items that are past the date but still safe (like candy), you can donate them to food banks (if they accept such items) or use them for promotional purposes. However, always check local regulations – some areas prohibit selling products past their best-before date, even if they're safe.
For items that are truly expired (past the expiration date), it's best to dispose of them properly. Never sell expired products, as this can harm your reputation and lead to legal issues. Keep a log of expired items to help you adjust your ordering quantities in the future.
- Create a process for removing near-expired items from shelves and marking them for clearance or donation.
- Document any expired products to identify trends and adjust future orders.
How to Read Expiration Dates: Step-by-Step
- Identify the date type: Look for 'best before' (bäst före) or 'expiration date' (sista förbrukningsdag) on the label. Remember, 'best before' is about quality, not safety. Checkpoint: You know whether the date is a quality or safety indicator.
- Locate the date on the packaging: Check the bottom, side, or back of the product. For cans and bottles, look at the bottom or neck. Use a magnifying glass if needed. Checkpoint: You've found the date and can read it clearly.
- Decode any date codes: If the date is in a code format (e.g., Julian date), refer to the manufacturer's guide or contact your supplier for help. Checkpoint: You understand the exact date the product is best by.
- Check storage requirements: Ensure the product is stored according to the label's instructions (cool, dry place, etc.). Improper storage can shorten shelf life. Checkpoint: You're storing the product correctly to maximize its shelf life.
- Implement FIFO rotation: Place newer stock behind older stock so that older items are sold first. Regularly check for near-expired items and move them to the front. Checkpoint: Your inventory is rotated properly to minimize waste.
- Handle near-expired or expired products: For near-expired items, consider discounts or promotions. For expired items, dispose of them safely and never sell them. Checkpoint: You have a clear process for managing products past their prime.
Product Shelf Life Facts from GoGross
- Fini Wild Strawberries Halal 12x75g: Halal-certified gummy candy with wild strawberry flavor, packed in 12 individual 75g bags. The individual packaging helps maintain freshness and makes it easy to track expiration dates per bag, ensuring you can rotate stock effectively.
- Apotekarnas Julmust S.F 8x140cl: Pack includes 8 bottles of 140cl each, traditional Swedish julmust flavor. Seasonal demand means you need to manage inventory carefully to avoid holding expired stock after the holiday season; FIFO is essential.
- Patroner Hallon & Lakrits 200st: Contains 200 pieces per package, featuring a blend of hallon and lakrits flavors. High-volume packs require efficient rotation to ensure all pieces are sold before the best-before date, especially if you have slower-moving flavors.
By mastering how to read and manage expiration dates on bulk candy and drinks, you can reduce waste, improve customer satisfaction, and run a more efficient wholesale business. Start implementing these steps today, and explore products like Fini Wild Strawberries Halal 12x75g to see how proper date management can help you offer fresh, high-quality treats to your customers.



